Provenance Club started with a simple observation: most people who "don't know anything about wine" know exactly what they like. They like their coffee black or sweet. They reach for the brie or the salsa. They already have a palate — nobody handed them the translation.

So we built one. Our recommendation quiz turns everyday taste into wine styles and specific bottles to hunt down, in language that doesn't require a sommelier pin to decode. Whether you're finding your own lane, picking a gift for someone who "likes wine," or standing in a store 40 minutes before a dinner party — we've got the answer, minus the attitude.

We're US-based, we keep it approachable on purpose, and we believe sweet-wine drinkers deserve exactly as much respect as the Barolo crowd.